Marketing – parrot fashion

congo-african-greyNot many people have heard of Pattisons’ Whisky these days but in the 1880’s and 1890’s, it was a massive operation. Two dairy farming brothers decided that making whisky was more fun than milking cows and they bought up several distilleries and a brewery.

At the peak of their success, Pattisons’ were spending huge amounts on marketing and, in one stunt, they gave 500 licensed grocers an African Grey Parrot – each one trained to say “Buy Pattisons’ Whisky”.

Unfortunately, it all went horribly wrong in 1898 when over-production led to a whisky crash and Pattisons’ closed down….nobody knows what happened to the parrots but I suspect that they have ceased to be….they are ex-parrots….

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s