Marketing – parrot fashion

congo-african-greyNot many people have heard of Pattisons’ Whisky these days but in the 1880’s and 1890’s, it was a massive operation. Two dairy farming brothers decided that making whisky was more fun than milking cows and they bought up several distilleries and a brewery.

At the peak of their success, Pattisons’ were spending huge amounts on marketing and, in one stunt, they gave 500 licensed grocers an African Grey Parrot – each one trained to say “Buy Pattisons’ Whisky”.

Unfortunately, it all went horribly wrong in 1898 when over-production led to a whisky crash and Pattisons’ closed down….nobody knows what happened to the parrots but I suspect that they have ceased to be….they are ex-parrots….


Published by Dancing Cows

Craft Brewer and Distiller.

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